Ruifuxiang silk store prospers
Play VideoRuifuxiang is a time-honored brand in China that offers perhaps the best Qi Pao tailoring service in Beijing.
The Ruifuxiang silk store is internationally known for its handwork and great variety of materials. Although the brand was established centuries ago, it's still prospering with a cult following both in China and around the world.
A chain store of Ruifuxiang is located in the downtown Qianmen area, a shopping district in the center of the capital. The shop, decorated in the old Beijing style, rings a bell with customers of the slower lifestyle of Beijing's past.
The Ruifuxiang Silk Store used to be the first wardrobe choice of celebrities and officials. Peking Opera master Mei Lanfang was a frequent patron. The store also appeals to a number of foreign ambassadors and their family members, who seek the refined silk materials for their Chinese outfits.
Wang Lixin, Silk Dept., Ruifuxiang Silk Store, said, 'There are less and less shops dedicated to silk sales only. It has not been easy for Ruifuxiang to keep prospering up until the present day. Reputation and quality are our top priority.'
Indeed, it's the reputation of the time-honored brand that continues to attract a surging influx of customers. This bride-to-be come to the shop, looking for a set of traditional Chinese wedding outfits.
Customer, said, 'I was told that this store has a long history that goes back for centuries. Many friends and relatives of mine suggested that I come and have a look, especially my mother-in-law, who loves the silk flower patterns. More importantly, each tailored dress is a one and only.'
Some other customers say they're thrilled by the beauty and grace of Maggie Cheung in the movie 'In the Mood for Love.' In the film she wears a variety of Qi Paos.
Ruifuxiang's outfits are also celebrated by the ornamental buttons of silk fabric. A skilled master can turn a seemingly ordinary string into a braided cloth button that forms the shape of a flower.
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